Can Vegetarian Fast Food products be tasty, healthy and cheap? Max Burger has 6 vegetarian and even vegan options. Maybe you were thinking fast food had to be unhealthy and that there was no way to have success with Vegetarian Fast Food? Max is a Swedish hamburger chain that we have covered earlier in articles like this one where we wrote about the best Fries Review in Oslo on Distrita website.
The time since we published that article back in 2013, MAX has grown and become a steady competitor to Burger King and McDonald’s in Norway. Today MAX has one of the best opening hours in Oslo. MAX in Norway also likes to use a review marketing campaign that shows that their MAX Original Burger knocks out the BigMac from McDonald’s and Whopper Cheese from Burger King.
MAX gets the best score according to a new review launched by YouGov. It is impressing how MAX is climbing in Norway, after 7 years in this country. But why should all the fast food restaurants serve unhealthy food and have that image? Why is there no real green fast food chain?
Max Burger Restaurant Oslo at Grønland Visited
As MAX grows in Norway, Sweden, Denmark and even in the United Arab Emirates, MAX have the potential to offer new and exciting products… Max writes:
“Health trend is growing all over the world – and Max has the initiative! Almost all families have a vegetarian member. We have 6! They are not only burgers. It is our way to offer the best burgers to everyone, with our new Green family, it is a spot for everyone. We are proud to present our new lakto-ovo-vegetarian and vegan product. We hope you enjoy them!”
We are happy that MAX takes this issue seriously and thinks new! Is it possible to sell something healthy, well tasting and cheap? Well, MAX have nailed it pretty much.
While most people still choose their number one product, more and more new products are added to Max’ portfolio. And we find their new green family line quite interesting. We decided to check out their vegetarian news as part of the Vegetarian part of MAX burger menus. MAX has a long list of exciting green news. Today we chose the “Crispy Mexican Menu”. According to the Max website this new vegetarian burger consists of many healthy ingredients:
- Gluten, lactose
- Cow’s milk protein,
- soybeans Brioche,
- pepper jack cheese,
- bean burger,
- red onion,
- Spicy Original Dressing. (Lacto – ovo).
We have tried out vegetarian food at many places in Oslo, but we have mixed experiences from those tasting trips… Would MAX surprise? Or is the food still boring and without any taste?
In fact MAX surprises us! The Crispy Mexican Menu is not any tasting bomb! But we didn’t expect that neither so we are not disappointed. And the taste is actually very good. Or just like MAX promote it:
“Less fat, sugar and salt. Little fat but lots of taste“.
The bread feels healthier and even got a gourmet feel to it. Compared to just a normal fast food burger it’s a difference… And we really don’t miss the meat at all! It gives us a complete meal, and we are not hungry afterwards. We really like the taste and will definitely choose this one again.
Here is more fact about the new green family
This information is found at maxburgers.com
Less fat, sugar and salt
Since 2002 Max is offering low-fat products while we simultaneously have reduced the amount of fat, sugar and salt in our ordinary selection. During the hamburger chains 40-year history we have never made such great changes in our product line.
No trans fat or GMO at Max
At Max, quality and natural fresh ingredients are the keys to excellent products. Controls and safety are paramount. We are also continuously striving to make our food healthier. That is why we do not have any Genetic Modified Organism (GMO), transfat, antibiotics or growth hormones in our food.
We were the first to change our menus, which resulted in a change for the entire QSR industry in Sweden. It did not take long before our competitors followed our lead.
Little fat but lots of taste
Our Delifresh product family includes food and drinks with little fat but lots of taste. Choose a green salad, mini carrots or slices of apple with your Delifresh meal and a diet soft drink, juice or water. Max also offers meals with low GI (Glycemic Index).
Fast food? Delifresh took 7 months to develop!
The development work for the Delifresh family took us 7 months and is still in progress.
Some of the changes we made when we launched Delifresh:
Chicken burgers with rye bread containing only 6% fat.
The introduction of a GI-bun. The introduction of Low Carb. The new line also includes a new low fat dressing (7.6%) and new low fat soft ice cream as a dessert choice.